Case Study
How RUXO Built a Complete Print-and-Cut Label Workflow for On-Demand Production
THE CHALLENGE
- Starting a new in-house label production workflow
- Needed to show print-and-cut production from start to finish
- Needed a practical demo for customers evaluating on-demand labels
THE SOLUTION
- Afinia X350 brings full-color roll-to-roll printing in-house
- Taurus Laser adds digital cutting and finishing
- Complete workflow from artwork to finished label rolls
THE RESULT
- New in-house production capability for RUXO labels
- Die-free shape flexibility without traditional tooling
- Stronger customer demos for on-demand label production
About RUXO Label Solutions
RUXO Label Solutions supplies label materials, color label printers, printer cartridges, finishing equipment, applicators, and label software for businesses that need practical control over label production.
RUXO is connected to Intellistor (Pty) Ltd, a South African label printing technology provider based in Midrand, Johannesburg. Intellistor supports businesses across Southern Africa with on-demand color label printing hardware, software, consumables, and technical support.
Together, RUXO and Intellistor help customers understand how digital label production can support shorter runs, faster changes, and more flexible in-house workflows.
X350
Roll-to-Roll Printing
Taurus Laser
Floral Waters
No Dies
Shape Cutting
New Workflow
In-House Production
Live Demo
For Customers
Equipment and Workflow Snapshot
1
Afinia X350
The X350 handles full-color roll-to-roll printing.
2
Taurus Laser
The Taurus Laser handles digital laser finishing, including cutting, laminating, waste removal, and rewinding.
3
Finished RUXO Label Rolls
Together, they create a complete workflow for producing digitally printed and finished labels.
The Afinia X350 combined with the Taurus Laser gives us a complete, professional on-demand label solution that we can confidently demonstrate and sell to our customers. Print quality is excellent, the workflow is seamless, and the ability to cut any shape without tooling costs is a real game-changer for the South African market.
