Privacy Policy

Effective Date: April 21, 2026
Last Updated: April 21, 2026

Afinia Label (“Afinia Label,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit or use afinialabel.com and related pages, forms, tools, and content on that domain (collectively, the “Site”).

This Privacy Policy applies to the main Afinia Label website and related pages on the afinialabel.com domain. Certain separate services, stores, or portals may provide additional privacy disclosures that supplement this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you, automatically through your use of the Site, and from third parties.

Information you provide directly

Depending on how you interact with the Site, we may collect:

  • Name
  • Company name
  • Job title
  • Email address
  • Phone number
  • Mailing address or shipping address
  • Country, state, region, or other location information you provide
  • Product, printer, application, material, or business information you submit
  • Messages, comments, questions, or other information you choose to send us
  • Artwork files, label files, images, or related content you upload through sample request forms, calculators, or similar tools
  • Dealer, reseller, or distributor inquiry information
  • Newsletter or email subscription preferences

Information collected automatically

When you use the Site, we and our service providers may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type and identifiers
  • Operating system
  • Referring URLs
  • Pages viewed and links clicked
  • Dates and times of visits
  • Site interactions and usage patterns
  • Approximate geolocation derived from IP address
  • Cookie identifiers and similar online identifiers

Information from third parties

We may receive information from third parties such as:

  • Analytics providers such as Google Analytics
  • Advertising and marketing partners such as Google Ads
  • Customer relationship management and lead management tools such as Microsoft Dynamics 365
  • Email service providers such as MailerLite
  • Dealers, distributors, or reseller partners
  • Service providers that help us operate forms, file uploads, calculators, or support tools

2. How We Collect Information

We collect personal information when you:

  • Fill out contact, sales, support, sample request, registration, or reseller inquiry forms
  • Sign up for our email list or marketing communications
  • Upload artwork or other files
  • Use tools such as our ink cost estimator or similar calculators
  • Contact us by email, phone, or web form
  • Browse the Site
  • Interact with cookies, analytics tags, pixels, or similar technologies

3. How We Use Personal Information

We may use personal information to:

  • Respond to inquiries and provide customer service
  • Send sample labels, requested information, quotations, or product materials
  • Operate calculators, estimators, uploads, and related tools
  • Send requested results, follow-up emails, and related communications
  • Determine which products, solutions, or dealers may be relevant to your needs
  • Route leads or inquiries to authorized dealers, distributors, or partners where appropriate
  • Provide technical support, service information, and product assistance
  • Send newsletters, promotions, product updates, and marketing communications
  • Measure site performance, improve user experience, and understand how visitors use the Site
  • Support advertising, remarketing, and campaign measurement
  • Protect the Site, detect fraud, misuse, or security incidents, and enforce our terms
  • Comply with legal obligations and protect our rights

4. Cookies and Similar Technologies

We and our third-party service providers may use cookies, pixels, web beacons, scripts, tags, and similar technologies to:

  • Help the Site function properly
  • Remember user preferences
  • Analyze traffic and Site usage
  • Measure campaign performance
  • Improve content, navigation, and user experience
  • Deliver and measure advertising and marketing communications
  • Display third-party content

You can usually control cookies through your browser settings. If you block or remove cookies, some parts of the Site may not function properly.

Where required by law and where applicable on our Site, we will obtain consent before using non-essential cookies or similar technologies.

5. Analytics and Advertising

We use third-party analytics and advertising tools, including Google Analytics, Google Ads, and related Google advertising and remarketing features, to understand how visitors use the Site, improve Site performance, measure marketing effectiveness, create audiences, and show relevant ads to people who have previously visited our Site.

These tools may use first-party cookies, third-party cookies, pixels, tags, scripts, log data, and device identifiers to collect information about your use of the Site, including:

  • Pages viewed
  • Links clicked
  • Traffic sources
  • Approximate location
  • Browser and device information
  • Time spent on pages
  • Interactions with our forms, content, and ads
  • Conversions and related campaign activity

We may use these tools for purposes such as:

  • Website and campaign analytics
  • Conversion tracking
  • Audience creation and segmentation
  • Remarketing and similar advertising
  • Advertising performance measurement
  • Better understanding visitor interests and business needs

Third-party vendors, including Google, may show our ads on websites, apps, and other online services based in part on your prior visits to our Site.

You can manage certain advertising preferences by adjusting your browser settings, cookie choices, and available tools offered by Google, such as Google Ads Settings and the Google Analytics Opt-out Browser Add-on.

6. Email Communications and Marketing

If you sign up for our email list, request information, use certain Site tools, or otherwise submit your contact information, we may send you marketing or follow-up communications related to our products, services, promotions, educational content, or dealer network.

You may opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us using the information below. Even if you opt out of marketing messages, we may still send you non-marketing communications related to your requests, support matters, transactions, or service-related issues.

7. How We Disclose Personal Information

We may disclose personal information to:

  • Service providers that help us host, operate, secure, support, and improve the Site
  • CRM, marketing automation, analytics, form, email, file upload, and hosting providers
  • Advertising and marketing partners
  • Authorized dealers, distributors, or reseller partners, when relevant to your inquiry or request
  • Professional advisors such as attorneys, accountants, auditors, or insurers
  • Law enforcement, regulators, courts, or other parties when required by law or to protect rights, property, or safety
  • A buyer, successor, or other participant in a merger, acquisition, restructuring, financing, or sale of assets

We do not sell personal information for money. However, like many businesses, we may allow certain advertising, analytics, or marketing partners to collect identifiers and online activity information through cookies or similar technologies, which may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under certain privacy laws.

8. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Respond to your requests
  • Provide products, services, samples, or support
  • Maintain business and tax records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements
  • Improve and protect our business and Site

Retention periods vary depending on the type of information, the purpose for which it was collected, and legal or operational requirements.

9. Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Know what personal information we collect and how we use it
  • Request access to personal information we hold about you
  • Request correction of inaccurate personal information
  • Request deletion of personal information, subject to exceptions
  • Opt out of certain marketing communications
  • Opt out of certain targeted advertising, sale, or sharing where applicable
  • Appeal a decision we make about your privacy request, where applicable

To make a privacy request, please contact us using the contact information below. We may need to verify your identity before processing certain requests.

You may also have the right to designate an authorized agent to make certain requests on your behalf, where permitted by law.

Your Privacy Choices

If applicable law gives you the right to opt out of targeted advertising or the sale or sharing of personal information, you may exercise that right through any cookie banner, consent manager, or privacy choices tool we make available, through legally recognized opt-out preference signals where supported, or by contacting us using the information below.

10. Do Not Track and Opt-Out Preference Signals

Some browsers offer a “Do Not Track” (“DNT”) setting. Because there is not yet a universally accepted standard for how to interpret DNT signals, the Site may not respond to DNT signals in all cases.

Where required by applicable law, we may recognize legally required opt-out preference signals, such as Global Privacy Control, if and when supported by our Site and systems.

11. Third-Party Links and Embedded Content

The Site may contain links to third-party websites, stores, portals, videos, documents, or other services that we do not own or control. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing information to them.

12. International Visitors

Afinia Label operates in multiple regions and may transfer, store, or process personal information in the United States, the United Kingdom, or other countries where we or our service providers operate.

If you are visiting the Site from outside the United States, please note that your information may be transferred to, stored in, and processed in countries that may have different data protection laws than the country where you reside.

13. Children’s Privacy

The Site is intended for business and professional audiences and is not directed to children under 16. We do not knowingly collect personal information from children under 16 through the Site. If you believe a child has provided personal information to us, contact us and we will take appropriate steps.

14. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or method of storage is completely secure, so we cannot guarantee absolute security.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last Updated” date above. If required by law, we will provide additional notice.

16. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, contact us at:

Afinia Label
8150 Mallory Court
Chanhassen, MN 55317 USA

Email: webmaster@afinia.com

Phone: 1-888-215-3966

17. California Privacy Notice

This section applies to California residents to the extent applicable law requires.

Categories of personal information collected

In the preceding 12 months, we may have collected the following categories of personal information:

  • Identifiers, such as name, email address, phone number, IP address, and online identifiers
  • Customer records information, such as address, company information, and business contact details
  • Commercial information, such as product interest, inquiry history, quote or sample request details, and records related to products or services requested
  • Internet or other electronic network activity information, such as browsing activity, interactions with the Site, and usage data
  • Geolocation data derived from IP address or similar technical information
  • Audio, electronic, visual, or similar information if you voluntarily submit files, images, recordings, or related materials
  • Professional or employment-related information if you submit business, dealer, reseller, or job-related information
  • Inferences drawn from some of the information above, such as likely product interest or business needs

Sources of personal information

We collect these categories of personal information from:

  • You directly
  • Your devices and browsers
  • Cookies and similar technologies
  • Service providers
  • Advertising and analytics partners
  • Dealers, distributors, or reseller partners

Business or commercial purposes

We may collect, use, disclose, and otherwise process personal information for the purposes described in this Privacy Policy, including:

  • Operating the Site and responding to requests
  • Providing sales and support services
  • Sending samples, results, or requested materials
  • Marketing and advertising
  • Analytics and service improvement
  • Security, fraud prevention, and legal compliance

Categories of third parties to whom we disclose personal information

We may disclose personal information to:

  • Service providers
  • Analytics providers
  • Advertising and marketing partners
  • Authorized dealers, distributors, and reseller partners
  • Affiliates
  • Professional advisors
  • Government authorities or other parties as required by law
  • Parties involved in a corporate transaction

Sale or sharing

We do not sell personal information for money. We may, however, share certain identifiers, internet activity information, and similar data with advertising or analytics partners through cookies and similar technologies in ways that may be considered “sharing” or use for cross-context behavioral advertising under California law.

We do not knowingly sell or share personal information of consumers under 16 years of age.

Sensitive personal information

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about consumers.

California rights

Subject to applicable law, California residents may have the right to:

  • Know the categories and specific pieces of personal information we have collected
  • Know the categories of sources from which personal information was collected
  • Know the business or commercial purposes for collecting, selling, or sharing personal information
  • Know the categories of third parties to whom personal information was disclosed
  • Request deletion of personal information
  • Request correction of inaccurate personal information
  • Opt out of sale or sharing of personal information
  • Limit certain uses of sensitive personal information, if applicable
  • Not be discriminated against for exercising privacy rights
  • To exercise these rights, contact us at webmaster@afinia.com.

If you use an authorized agent, we may require proof of authorization and identity verification as permitted by law.

18. Nevada Residents

Nevada residents may have the right to request that we not sell certain covered information to certain third parties. If you are a Nevada resident and wish to submit such a request, please contact us using the contact information above.