Atkins Joins Afinia Label as National Sales Manager

Chanhassen, MN (PRWEB) April 07, 2014

Digital label printing industry veteran Mike Atkins has joined Afinia Label as National Sales Manager. He is responsible for attracting resellers to the brand that are located in The Caribbean, North, Central and South America.

“During the past 15 years I’ve held positions in Technical Support, Marketing Services, Sales Management and have trained hundreds of sales professionals on how to identify and sell to markets that need unique label printing solutions,” Mike remarked. “I’m pleased to be representing the most capable narrow-web digital label printing systems on the market. Our L801 and R635 printers have the perfect combination of speed and low cost of ownership.”
“We have some pretty aggressive market development plans for our Narrow-Web Label Printing products in North, Central and South America and Mike’s the guy who will make them happen”, remarked Mitch Ackmann, Afinia Label’s President. “Mike’s been in the business for more than 15 years, has deep customer application knowledge and extensive industry contacts. Given Mike’s combination of experience and our strong product offerings, I see a very exciting year ahead for Afinia Label.”

The Afinia Label L801 is powered by Memjet technology, which gives it a print speed of 60 feet per minute and an industry-leading ink cost of less than 3 cents for a 4” x 6” label with 75% coverage. This is a fraction of the cost of other inkjet label printers. The L801 supports 3 print modes: Roll to Roll, Roll to Cut, Print & Hold.
The Afinia Label R635 is a single-pass, 4-color, LED-based, low-temperature laser printer that runs at 30 feet per minute. Designed for mid-range and industrial printing, the R635 offers cost-savings by bringing label printing in-house. The R635 is ideal for those who need to comply with the Global Harmonization System (GHS) and BS 5609.
Mike observed,

“It’s an incredibly exciting time to be at Afinia. Our client-centric commitment to customer service, industry-leading technology and complete label printing solutions position Afinia as the best choice for organizations that need to take control of their labeling needs.”

Afinia Label emerged as a digital label printing system leader in 2012 when they collaborated with Memjet to create a commercially-viable narrow web label printing solution. Afinia Label is now one of the largest distributors of Memjet-based label printers in the world.
Afinia Label is a division of Microboards Technology LLC, a leader in specialized printing solutions. Their twenty-year history includes leadership in recordable disc duplication, 3D printing and, most recently, digital label printing. More information can be found at, Twitter or by phone at 1.888.215.3966.

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