Afinia Label Welcomes Advantage Label and Packaging

We are thrilled to announce that we have completed a reseller’s agreement with Advantage Label and Packaging, Inc. of Kentwood, MI. Advantage Label will be selling the Afinia Label L801 printer and related supplies.

Mike Atkins, our National Sales Manager, expresses his eagerness about the agreement: “We are excited to work with Advantage Label and Packaging. They combine extensive knowledge of digital and Flexographic printing, converting and testing of materials and a dedication to customer service.” Atkins adds, “They are experts in prime labeling and inkjet color coding in a variety of industries. Afinia’s L801 is an ideal solution for many of their customers’ applications.”

The Afinia Label L801 that Advantage Label will be selling is a leader in its industry for low cost ink and is powered by Memjet technology, meaning it prints 60 feet per minute at a fraction of the cost of other inkjet label printers. The L801 supports 3 print modes: Roll to Roll, Roll to Cut, Print & Hold.

Brad Knoth, President of Advantage Label and Packaging, explains, “We offer solutions to bakeries, produce, horticulture, and nursery industries. We were interested in rounding-out our offerings with a full-color, fully digital, narrow web solution and found that the L801 is a perfect fit. Our clients are embracing the speed and low ink cost per label of the L801.”

Afinia Label became a digital label printing system leader in 2012 after collaborating with Memjet to create a commercially viable narrow web label printing solution. We are now one of the largest distributors of Memjet-based label printers in the world, and will continue to grow with resellers such as Advantage Label and Packaging working with us.

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