{"id":5912,"date":"2023-03-20T20:15:57","date_gmt":"2023-03-20T20:15:57","guid":{"rendered":"https:\/\/dev2.afinialabel.com\/retail-personalization\/"},"modified":"2024-11-23T01:57:41","modified_gmt":"2024-11-23T01:57:41","slug":"personnalisation-au-detail","status":"publish","type":"page","link":"https:\/\/dev2.afinialabel.com\/fr\/personnalisation-au-detail\/","title":{"rendered":"Personnalisation du commerce de d\u00e9tail"},"content":{"rendered":"&#013;\n<h2 class=\"wp-block-heading\">Produits \u00e9tiquet\u00e9s sur mesure<\/h2>&#013;\n&#013;\n<p><strong>Connectez votre marque aux clients gr\u00e2ce \u00e0 des emballages de produits personnalis\u00e9s.<\/strong><\/p>&#013;\n&#013;\n<p><a class=\"btn\" href=\"https:\/\/dev2.afinialabel.com\/fr\/retail-personalization\/exemples\/\">Voir les \u00e9tudes de cas de personnalisation<\/a><\/p>&#013;\n<p>L&#039;emballage personnalis\u00e9 sur place prend un produit de vente au d\u00e9tail standard et, \u00e0 l&#039;aide d&#039;une <a href=\"https:\/\/dev2.afinialabel.com\/\">imprimante d&#039;\u00e9tiquettes de bureau<\/a> , le r\u00e9\u00e9tiquette de mani\u00e8re \u00e0 lui donner une touche personnelle. G\u00e9n\u00e9ralement, cela se fait en ajoutant ou en rempla\u00e7ant un \u00e9l\u00e9ment graphique important par le nom d&#039;une personne ou une image. Le design et les couleurs peuvent \u00e9galement \u00eatre modifi\u00e9s par les clients au fur et \u00e0 mesure de la cr\u00e9ation des \u00e9tiquettes.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1121 size-full\" src=\"\/wp-content\/uploads\/FireHose-123workflow.jpg\" alt=\"\u00c9tiquettes personnalis\u00e9es rapides, personnalisables et faciles \u00e0 l'aide des imprimantes couleur num\u00e9riques Afinia Label\" width=\"1400\" height=\"346\" srcset=\"https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/FireHose-123workflow.jpg 1400w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/FireHose-123workflow-300x74.jpg 300w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/FireHose-123workflow-1000x247.jpg 1000w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/FireHose-123workflow-768x190.jpg 768w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/FireHose-123workflow-640x158.jpg 640w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/FireHose-123workflow-275x68.jpg 275w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/FireHose-123workflow-65x16.jpg 65w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>Ce type d&#039;emballage personnalis\u00e9 \u00e0 la demande s&#039;est pr\u00e9sent\u00e9 comme une opportunit\u00e9 pour les marques de vente au d\u00e9tail de maximiser l&#039;int\u00e9r\u00eat pour les produits et d&#039;optimiser l&#039;exp\u00e9rience d&#039;achat en magasin.<\/p>\n&#013;\n<p><strong>Avantages nets<\/strong><\/p>&#013;\n&#013;\n<div class=\"wp-block-image\">&#013;\n<figure class=\"alignright is-resized\"><img decoding=\"async\" class=\"alignnone wp-image-1122\" src=\"\/wp-content\/uploads\/shorr-survey-e1544476858993.png\" alt=\"Un emballage personnalis&#xE9; donne-t-il l&#x2019;impression qu&#x2019;un produit a plus de valeur&#xA0;?\" width=\"238\" height=\"189\" srcset=\"https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/shorr-survey-e1544476858993.png 541w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/shorr-survey-e1544476858993-300x238.png 300w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/shorr-survey-e1544476858993-275x218.png 275w, https:\/\/dev2.afinialabel.com\/wp-content\/uploads\/shorr-survey-e1544476858993-65x52.png 65w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/>&#013;\n<figcaption><strong>Un emballage personnalis\u00e9 donne-t-il l\u2019impression qu\u2019un produit a plus de valeur\u00a0?<\/strong> <br \/><em>(source\u00a0: Emballage Shorr<\/em> )<\/figcaption>&#013;\n<\/figure>&#013;\n<\/div>&#013;\n&#013;\n<ul class=\"wp-block-list\">&#013;\n<li>R\u00e9tention plus longue du produit avec des effets de marque durables<\/li>&#013;\n<li>Augmenter la valeur per\u00e7ue : plus de la moiti\u00e9 des consommateurs consid\u00e8rent les produits emball\u00e9s sur mesure comme ayant plus de valeur<\/li>&#013;\n<li>Am\u00e9liorez l&rsquo;exp\u00e9rience client\u00a0: marque, produit et achat<\/li>&#013;\n<li>Augmenter le trafic pi\u00e9tonnier dans les situations de vente au d\u00e9tail physique<\/li>&#013;\n<li>Combattez les achats en ligne en offrant une valeur suppl\u00e9mentaire en magasin<\/li>&#013;\n<\/ul>&#013;\n&#013;\n<h3 class=\"wp-block-heading\">Cas concrets<\/h3>&#013;\n&#013;\n<p>De vraies entreprises comme la v\u00f4tre utilisent les imprimantes Afinia Label et cr\u00e9ent des campagnes de personnalisation pour augmenter leurs ventes et attirer le trafic en magasin, augmenter leurs revenus et d\u00e9velopper leur marque.\u00a0<\/p>&#013;\n&#013;\n<p><a class=\"btn\" href=\"https:\/\/dev2.afinialabel.com\/fr\/retail-personalization\/exemples\/\">Voir les \u00e9tudes de cas de personnalisation<\/a><\/p>&#013;\n<hr class=\"wp-block-separator\" \/>&#013;\n<h2 class=\"wp-block-heading\">Renseignez-vous pour en savoir plus<\/h2>&#013;\n&#013;\n<p>Profitez de cette <a href=\"https:\/\/dev2.afinialabel.com\/fr\/retail-personalization\/exemples\/\">tendance croissante du commerce de d\u00e9tail<\/a> . 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